Analysis of FILM Magazine

The magazine brand name is again clearly shown at the top of the page in a bold, red font which makes it easy to distinguish when it is on the shelves of a newsagent, or in a shop in general. (Just like Empire magazine) Bold brand names are a convention for movie magazines. Similar to Empire, the main focal point of the magazine front cover is the large image in the very centre of the page, which overlaps the brand name. This image takes up 1/3 of the space on the front cover and is being used to draw in the target audience and due to it's size, it would one of the first things your eyes are drawn to when you first see it. There are also three smaller images on the front cover, which are above the brand name. These are smaller because they aren't supposed to grab your attention first. Either side of the main image is the text and a pug that is informing the reader what is inside the magazine. None of the other text on the page overlaps with the the images, which has been done so that both the character and text can be clearly shown to the audience without causing any confusion. The more informative contents are shown on the left hand side of the magazine along with a pug, so that when they are stacked on the shelf the reader will be able to see what is inside just by glancing at the cover. On the right hand side of the page, the smaller articles are listed, which include actors/actresses, other films and film related content. As it isn't as important, font size and position portray the smaller significance these have in comparison to the other features on the page.

There is one main image on the front cover of 'FILM Magazine' and it's of a model called Megan Fox. The other three images show the sneak peaks of up coming films. They entice the reader to open up, or buy the magazine, as they can show screenshots or exclusive images to a film that may not have it's trailer out on release yet. Giving them a chance to see early insights into upcoming blockbusters. The image is portrayed to be sexy, revealing and feminine by the way she is posing against the white background, which theoretically takes the place of a wall. The facial expression is almost a blank stare out of the the magazine that makes eye contact with the reader. In the image Megan Fox isn't wearing many clothes, only a small cheerleaders outfit, which would be appealing to teenage - late 20's target audience the magazine is aimed at. The image is made up of two main parts, the character and the background. The background is all one colour which doesn't feature on the characters, showing a huge contrast between the two. It intensifies the way the image jumps out at it's audience.

The text on the front cover is again split into three main pieces; the brand name, the first third and the last third. They have been strategically placed there to inform the audience about what features are inside the magazine, what the main image is about and what the magazine is called. Which is exactly the same as what 'Empire Magazine' does, this appears to be the convention of movie magazines and other genres available to purchase. The text also varies in size on the front cover depending how important the information it is representing is. The brand name is the largest text on the page as it is the brand's identity and it has to stand out and be easily recognisable from a distance. This is why is is the largest font on the page and is a different colour to the rest of the text on the page. On the left hand side of the page the font is larger as it is the second most important text on the front cover, as that needs to be able to be read from a distance and be easily readable at a quick glance. On the right hand side of the page, the remaining text is significantly smaller in comparison. It is simply justing informing the reader of what else is featured inside the magazine as a quick overview.

The colour of the front page is mainly white, blue and red. The red and the blue have been used because they appear vibrant and eye catching when placed upon the white background . The white background acts as a plain backdrop for the rest of the conventions of the magazine, so that they stand out more. The red brand name stands out really well in comparison with the white background, making it easily recognisable from a long distance away. The brand name isn't the only place where red is used on the front cover this time, as it is also used on some smaller font. The character shown in the centre of the page - Megan Fox - is made up of three main colours; blue, yellow and pink(ish). The blue mirrors the colour used on the smaller text, therefore keeping a continuous theme throughout the front cover. The yellow is used to contrast with the other colours being used on the front cover. Like 'Empire Magazine' the main image overlaps with the brand logo to create the 3D effect which jumps out at the audience. The remaining text on the page is represented by a grey/silver colour, which has been done because it is still easily able to be read, but isn't as sharp as black on white. As the front cover promotes a more calmer, softer feel when compared to "Empire Magazine".

The Unique Selling Point of this front cover is exactly the same as how "Empire Magazine" attracts it's target audience. Due to the way it appeals to both genders who may consider purchasing the magazine. The image of Megan Fox appeals to the female gender because some may want to look or be like other female celebrities, hence buying a magazine that features a glamourous model. The male gender would buy the magazine because of the physical attraction some may feel towards her.