Analysis of 28 Days Later Poster

The main image (and only) image on the poster is that of a person in a radiation suit and a breathing/gas-mask, which is being portrayed through a close-up shot looking at the side of it's head. It has been 'eroded' to make the text and image on the poster seem older and more forceful about the contents of which it is denoting to the audience. It is very reminiscent of western 'WANTED' posters, giving the poster a feel of authority. The connotation of the poster shows the audience that the film may include some sort of virus, health risk or radioactive inclusion by hinting at words such as; "quarantine", "warning!" and "protect". These three words point towards the film poster being that of the horror genre. The Poster uses three main colours, which are; red, brown and cream. They are being used to create a contrast, as the cream and minor white text is being used on the red background, whilst the red text is being used on the cream background.

The tag-line for the film is "MAINTAIN THE QUARANTINE", which is a strong and authoritative phrase which is out to grab the attention of the target audience. The tag-line uses capitalization; firstly to mirror the influential "WANTED" posters, which a large majority people have seen before as they are eye catching and stand out. Secondly it grabs the audience's attention because of it's authoritative demeanor as it could actually be mistaken for a real life governmental poster, not that of a film. The film name accentuates the 'bio-hazard' logo, reiterating the liability that this film contains some sort of illness or pandemic.

Like most film posters, the age limit by the BBFC is not indicated. To find the rating of a film, you would look it up online, as the poster is designed to pull people in and make them want to see it. Whereas if you put a restriction on the poster you are turning people away at the first hurdle, making that specific decide against it straight away. Whereas if the restriction isn't shown the 'word of mouth' advertising will still take place and appeal to a larger audience of people at first glance. Finally, the poster doesn't give that much away to what the film is about, but it's rememberable design leaves people with the inclination to find out more online to what this film is about.