Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

It was highly important for us to make a clear cut connection between the promotion pieces of the film poster and magazine front cover, with the final product, the film teaser trailer. In the professional world, there has to be a clear link between any promotional material and the main product otherwise the public wouldn't be able to understand what it was advertising in the first place. Therefore, by using this advertising guideline, we made sure that the main product and ancillary texts had a clear link to one another, and I feel that the combination of them is both effective and well linked together. Firstly, the text/font used is all kept the same for each media product on both the film name, captions and sub-headings that are directly related to the film. This has been done so that when the audience sees the poster, or read the magazine, they can immediately identify it to belong to the "Intervention" film, because of the same font that has been used throughout. This is often the case for when professional companies release ancillary texts relating to their media products. Therefore we decided to try and stick to this real life trait as far as we could in order to make our coursework production look as professional as physically possible.

As well as the font, we also used one main 'grabbing' image to represent the poster, magazine cover and a feature in the film trailer. The image was of the protagonist crouching in front of the door with the antagonist blankly staring through the distorted glass window. Such an image was chosen because it was decided that we want the audience to remember and associate this striking pose to the Intervention film. We believe the image sums up fear perfectly because it shows the antagonist almost within the safe haven people like to think of a home. It was also chosen because it leaves the audience wondering whether or not the characters knows each one of them is there. Does the protagonist know a potential killer is right behind her? Or does the antagonist realize the victim is being separated by a few centimetres of wood? It's these sorts of questions that can play on someone's mind after they have seen the advert. This led us to believe featuring it as the main image on both the promotional pieces as well as in the trailer, to which I think we have the perfect advertising snapshot. This combination of the images and texts is why I believe that the main products and ancillary texts are very effective in linking the products together.