Tuesday, 12 April 2011

Re-Edits and Changes

We decided to re-submit our coursework, as it didn't match up to our intended grades the first time around and because we thought that there were a lot of areas as to which we could improve the horror trailer. The re-edit consisted of a massive overhaul of what we already had, striping it down to the 'bone' and re-designing the whole project from a few bench marks we left in place. We decided that everything had to be looked at for improvements even if we thought it was correct the first time around. This meant the shots, music, graphics and captions all became heavily scrutinized for ways to improve them. If there was even the slightest change that could be made to a clip, we carried it out, until we reached the final production piece, second time around.

The Shots;

The shots that we had on the original trailer did show parts of the trailer building up in a non-chronological order. However there were some parts which had invisible editing techniques, which we decided made the shot too long when it should be getting faster in the rise of action. The shot lasts from 0:24 - 0:36, and is all the majority of one shot, only broken up by the flash of another location. Due to the length of this shot, we decided that we would do some fine tuning on the start, so that the shot would start as soon as you you hear the door bang. This increases the suspense of the trailer, and is more likely to make the audience jump. On the new trailer, the shot lasts from 0:24 - 0:32, being broken up with the flash to another part in the movie. The invisible edit has been replaced with a low angled shot of the protagonist hiding in the kitchen with the antagonist walking about in the background. This diminished the issue of telling the story of the film in a chronological order.

This wasn't the only major change we made for the improvement work, we also completely redesigned the start of the trailer and panning shots. The start of the trailer always includes some sort of panning shot, which sets the location of the film. There is usually just one or two of these shots, however for the first trailer included a total of three (out of the first 4 shots). We decided to cut it down to only one pan shot, meaning that there would be a greater mystery around the location of our horror film. Out of the three shots we had, we decided to keep the one which gave off the most eerie feel. Therefore we kept the shot that showed an old sign on the village green that said, "Hertfordshire's best kept small village", this was because it was a juxtaposition with the 'Horror Genre' as they show opposite meanings. We then replaced the remaining space with a low angled shot that only showed the antagonist's legs turning round to face the camera and a blurred shot of a figure in the road. Both of these shots are more affective than the panning shots, as they build up tension at the start of the trailer and lead perfectly onto the faster sections after the caption.

The Music;

The music in the original trailer was just one whole composition, with the exception of being broken up by the sound of the heartbeats and crackled heartbeats. Originally, we thought this track was brilliant and that it fitted the trailer perfectly. It had lots of effects in the background to which we could make cuts in our footage and make it appear much more smoother. However when discussing how we could change the trailer, we realized that because the background track plays from the very start, it detracts away the scare factor from the rise & height of action. To change this issue with the music, we started exploring other ways in which we could fit music behind the start of the trailer. We didn't want to use another track, as the difference in music could make the trailer seem amateur. So instead of playing another track we came up with the idea of playing ambient music at the start to show a difference between the slow and fast parts of the trailer. The ambient music we used is a high rumbling sound which doesn't have any stabs, bangs or thuds in the background to which form any sort of beat. Over the top of this rumbling we put two electronic groans to break up the repetitiveness of the rumbling. These were both in time with the fading in an out of the clips they were played over. Also, we turned the volume of the clips up so that the rumbling would just be a noise in the background to cover up when the clip used to be quiet. The rumbling then fades out to stop as the faster-paced 'conventional' horror music is played over the top in the faster sections of the trailer.

Another part of the trailer we altered the sound on was the crackling/stuttering heartbeats at the very end, which played over the star ratings. At first, we were very pleased with this as we believed it showed something different and it contrasted to the flowing heartbeats from the sequence before. This was not to be a case, as it was pointed out that the stutters resembled the clicks when a DVD gets stuck and jumps around. Based on this new opinion, we decided to continue the flow of the heartbeat because we didn't want anyone to get confused between the "did they actually mean to put that there?" or "was that a mistake when burning it?". With the continuation of the heartbeat, the target audience will definitely know that there is no fault in the production of the trailer. Coincidentally the smoother heartbeats increase the 'scare factor' of the scream at the end, which means that more people are going to jump, than before the stutters were changed.

The Graphics;

The graphics were more of an add in to the production piece, as opposed to a change, as there weren't any in the original trailer. We thought that it would add to the tension of the trailer by enhancing the cliff-hanger on which it finishes. In the original trailer, the end of the trailer cut just after the protagonist screams, moving the trailer onto some title screens. This had a good review from the people of whom we get some feedback from, however we felt that that there could be a snappier way to end the trailer which would have a profound increase on the 'scare factor' we were aiming to achieve. After searching for ideas online, we concluded that we should put in a graphic that put an emphasis on the camera being part of the film (very much like the new Scream 4). With this is mind, we chose to include a graphic that represented a cross between television static and a broken/glitching static screen. This gave off the hint that the camera had been purposely knocked or broken by somebody in the film, reinforcing the notion that the camera is part of the mise-en-scene. As well as the increasing the scare factor of the trailer by the sudden scream and static screen, we also benefitted in the fact that the clip had it's own sound effect available to use. This is a high pitched bang followed by the crackles of the static which fades into a high pitched bleep. This perfectly takes the trailer into the fall of action and out to the final title sequences.

The Captions;

The captions were changed around for the re-edit because after a review, we thought that the size, positioning and font became an issue. When looking back over what we could improve with the caption sections, we decided that the font was a real issue for the quicker sequences. Although it matched the ancillary texts, we thought that it didn't work as well as first designed on the trailer. On the ancillary texts, the font can afford to be smaller because they are still images, therefore the target audience get a longer chance to read what is being said. However in the trailer, the small writing may prove difficult for some people to read as it flashes a lot and jumps about the the screen. Another thing that we didn't like about the original text layout was that it was positioned too far away from each other, which could confused the viewer, as the first sentence is in the very top left and the second one is in the very bottom right. Overall, it needed to be re-edited so that it was easier to read for a quick, snappy paced horror trailer.

On the caption screens at the end, we decided to change them from the selection of clicking sound effects and the quick flashes to the repeating heartbeat pattern. This was because of two reasons. Firstly, the clicks were quite loud and could make the audience jump, detracting from the 'scare-factor' at the end of the trailer. We wanted to make the ending have a profound impact on the audience, as it would be what reminds them of the trailer and will want to make them see it at the cinema. The flowing heartbeats stay in sync with the previous shots and continuously build up the tension leading up to the final shot. Secondly, because there was a black flash every time the background music stuttered/clicked, it gave a stark comparison to when DVD's jump or get stuck, or when other digital media outputs are faulty. We didn't want the target audience to think that the trailer had glitches in at the end, therefore it was another reason to why we took it out and replaced it.

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the entire coursework, Blogger was the main piece of media technology that we used. This is the site on which all of our coursework is placed, including all of the research, planning, construction and evaluation we did over the work period. The reason a blog was chosen was so that we were able to show our work in a more up to date digital media related output, instead of placing everything inside of a folder. By using a blog the assessing teachers will always have access to the project as it is internet based and can be loaded up on any computer with a connection. This enabled them to easily track our progress and give us constant feedback on how we were performing throughout the coursework. Also, the bonus of using Blogger for out A2 coursework was that we had experience in doing our blog orientated work the year before. This ultimately meant we had a much better set of skills on how to use Blogger and how we could use it's features to their full potential.


In order to create our media products, we first had to carry out background research on each product. For the analysis of existing film trailers we used the video sharing website, "youtube", where thousands of film trailers are stored on it's servers. This meant that we could easily find trailers that matched the genre of film we were creating as our coursework. Youtube is also very useful in it's compatibility with many other internet websites, which meant that instead of just having a hyperlink in our post, we could customize a specific size of video and embed it into the post. This meant that the video would appear in our posts so that the video can be very easily found when the analysis is being read. Also, this came in hand when we were analyzing the videos in the first place, as it would always be at the top of the post saving time from clicking between different windows. For the print based research we used Google Images, in order to find existing film posters and magazine front covers. This was chosen because it was very quick to find what we were looking for and it was set out so that we always had a wide choice to choose from. Websites such and Wikipedia helped us with types of shots we would use and information on how to get the best possible shot, with framing and steadiness, etc... It helped us build a firm foundation on what we needed to do when we went of filming.

A lot of the planning stages were initially done on paper, where shot ideas and design layouts were draw down for the later production stages. However during the planning stages we also used the filming equipment first hand in order to find out how it worked and how we can get the best possible results from it. This included a digital camera from taking photos of the locations, the digital handheld video camera, tripod and a computer for early designs and layouts to put together.

For the construction of the media products we only used a Mac computer, but used various software programs installed onto the hard drive. The initial construction was actually capturing the footage on the digital handheld video camera with the use of the tripod when we needed steady shots. The main 'putting together' construction of the movie poster and magazine front cover took place Adobe Photoshop, because it was the best software we had for it in our institution. Every different feature was kept on a separate layer, meaning that it was easy to edit and move around. It was much easier to complete the print based sections for this A2 coursework as we have previous experience on Photoshop when we designed magazine spreads in our As media coursework. This gave us a lot more time to focus on the construction of the teaser trailer on Adobe Premiere Pro, of which I, nor my partner, had any previous experience on. After trying out some cuts and movements on spare clips, we started the construction of the teaser trailer. The induction on new software for the construction stages allowed us to learn and develop new media skills that we can take on into further education.

For the evaluation stages, Blogger was once again the piece of media technology that was being used most frequently. It was where the evaluations were being uploaded too, as well as providing us with a timeline of our previous work on which we could evaluate. By posting our final video onto our blogs, we were able to show our blogs to friends, family and fellow classmates in order to get their feedback on it. However we also used other internet related technologies like youtube - again - for uploading it on there in the first place. Apart from the filming process, most of the coursework process was based on and around the internet. This digital media representation of our coursework helped develop our skills and knowledge on the subject even further.

Evaluation Question 3

What have you learned from your audience feedback?

For the audience feedback we conducted both a questionnaire on the blog to find out about people's initial reaction on the first set of ideas we laid out, then afterwards we asked people through word of mouth on their thoughts on the final finished pieces of work. We decided that most of the questions should be open so that any feedback we received was mainly formed from opinions and any improvements or changes that could be potentially made. Although the questions were made so that the audience had a choice, but had a wider range to choose from than a simple 'one or the other' answer. Although in some cases this couldn't be avoided, such as gender. However on as many questions as possible we tried to include as many different options as possible in order to get the most honest vote from our audience. From the feedback we received, the majority of voters were female closely followed by males. We found the age bracket was from mid-late teens into the early twenties, therefore the responding public matched our target audience perfectly, as I would issue the 'Intervention' film as a 15 rating. The females would be able to relate to the female protagonist in the story-line, and the males would potentially admire them.

One big problem that had to be overcome in the trailer was that we needed to get the correct location that would appeal to the audience the most and what they expect to see when watching a horror movie. So we set out a question that ultimately set out to find the audience's preferred horror locations and then used those settings to film in. As there was a tie between results, we decided to add a few in, in the hope and prospect of attracting a larger target audience. From results that came in, I learned that a large majority of the target audience expect horror films to be located in an area that is slightly built up at some point during the movie. The sense of being in an open and exposed area with no help available is a convention that some horror movies use. However being in a built up area with plenty of possible help but not being able to get any is also used, which I believe is scarier. Which has led me to believe that this is why people have chosen urban areas for a location as the protagonist is surrounded by potential help, yet they aren't able to contact anyone for it. This theme reinforces the theme of being alone with no one else to aid you. We also learned that the clothing and traits of the antagonist, as well as the way the footage represents each character, was highly appealing to the audience. Lots of comments came back about how scary the killer was and how it would scare them into wanting to see it at the cinema. I believe this is down to listening to the original views of the audience that were returned from the questionnaire. By listening to what people would like to see in a horror movie and by adding their ideas together in the process of creating this piece of coursework, is why I feel we returned such positive comments. The overall point learned from the audience feedback is that if you listen to what your target market want, then substitute that into your own ideas and storylines, then you will be able to create a much better media output at the end of the process. By including more features and themes that the audience like, the more likely it is that they will enjoy the finalized piece even more.

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

It was highly important for us to make a clear cut connection between the promotion pieces of the film poster and magazine front cover, with the final product, the film teaser trailer. In the professional world, there has to be a clear link between any promotional material and the main product otherwise the public wouldn't be able to understand what it was advertising in the first place. Therefore, by using this advertising guideline, we made sure that the main product and ancillary texts had a clear link to one another, and I feel that the combination of them is both effective and well linked together. Firstly, the text/font used is all kept the same for each media product on both the film name, captions and sub-headings that are directly related to the film. This has been done so that when the audience sees the poster, or read the magazine, they can immediately identify it to belong to the "Intervention" film, because of the same font that has been used throughout. This is often the case for when professional companies release ancillary texts relating to their media products. Therefore we decided to try and stick to this real life trait as far as we could in order to make our coursework production look as professional as physically possible.


As well as the font, we also used one main 'grabbing' image to represent the poster, magazine cover and a feature in the film trailer. The image was of the protagonist crouching in front of the door with the antagonist blankly staring through the distorted glass window. Such an image was chosen because it was decided that we want the audience to remember and associate this striking pose to the Intervention film. We believe the image sums up fear perfectly because it shows the antagonist almost within the safe haven people like to think of a home. It was also chosen because it leaves the audience wondering whether or not the characters knows each one of them is there. Does the protagonist know a potential killer is right behind her? Or does the antagonist realize the victim is being separated by a few centimetres of wood? It's these sorts of questions that can play on someone's mind after they have seen the advert. This led us to believe featuring it as the main image on both the promotional pieces as well as in the trailer, to which I think we have the perfect advertising snapshot. This combination of the images and texts is why I believe that the main products and ancillary texts are very effective in linking the products together.

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I found that my media product mainly uses the conventions of real and existing media products more than it challenges it, due to the already existing conventions that people had accepted and were familiar with. However, my media product does challenge and develop some conventions to make it noticeable from other existing productions. For the media product I was creating, I wanted to make sure that it was clearly recognisable for the genre it was designed to fit into and that it would be able to be understood by the target audience who would be viewing it.

The main convention that we wanted to stick to was Freytag's Triangle, with the rise, peak and fall in action all set in specific parts of the trailer. Our media product uses this convention by having background music that clearly changes tempo and pace at specific points in the trailer. It starts up slow mirroring a child's small music box, gradually getting louder and faster. This builds the ambience up to the first turning point in the trailer, which is signified by a sound effect of a bang on a door. As soon as this bang takes place, the background music immediately begins to speed up and includes other effects such as random heart beats and odd beats. This builds up so that footage is being cut with every beat so that shots are very fast, which is the peak of action in the trailer. Then the music cuts out and is replaced by the effect of a heartbeat, which has been done to show a contrast between the sets of music, as well as representing a traditional interpretation of fear. Freytag's Triangle is a convention or trailers as it slowly draws the audience in, and bombardes them with 'juicy' action shots, making the trailer very memorable for them. This is why this convention was used in our media product.


Another convention that our media product uses, as touched upon above, is a section of footage or sound that in one sense can define or interpret horror as a genre. In most cases long black screens, heartbeats, screams and whispering/wailing all get used in horror trailers to emphasize the type of genre it represents. In our media product we used a heartbeat sound effect at the end of the trailer as a convention that sums up a horror genre. The heartbeat was used because when an individual experiences intense fear they will often be very quiet, with only background noise and their heartbeat that can be heard. So by putting a prolific emphasis on the beating heart, we aim to give the audience the sense of how scary the actual film will be.

We also followed the convention that horror films have the presence of scenes unfolding during the night time. As this is commonly used in horror films, we thought that it would be fitting if we included this theme within the trailer to reinforce the theme of horror. By filming at day and night, it enabled us to get a contrast between the types of shots we were able to use. Most people associate horror films to some sort of night time event, as it is psychologically scarier when it is harder to see the surroundings around yourself. Therefore including the night-time shots ultimately helped us to make the trailer much more eerier and spooky than if it was all shot during the day. It's the scariness of the trailer that helps draw in the audience of the film.

A convention that our product challenged was having both male and female antagonists in the story-line. Most horror movies, if they aren't about monsters or un-human creatures, will include male antagonists in the story-line. Often due to the fact that they can over emphasize the power they possess or how strong they can be over their victims. So by unconventionally including both male and female antagonists, we are developing the view as to how people view the 'villains' in the movies. The trailer is showing that both male and female antagonists can be as strong and as over-powering as each other. The hope is that with such alterations in the common conventional views, we can in fact change people's opinions on how they view horror movies.

On the film magazine the convention of a pug on the front cover was used. However this convention was developed so that instead of 2D appearance, the pug would show white reflections of light from other features of the magazine, giving a 3D feel to it. The initial image was taken from the internet, of which I it cut out and cropped it on photoshop, but the white highlights, fades and rim were all added on photoshop. By doing this it made the pug stand out more from the background and made it look more professional. The redesign of the pug develops it beyond the tradition of 2D pugs that many magazines still use. Once placed on the front cover, the pug only had to be rotated so that it matched up with sources of the colour white so that the pug gave the effect of bouncing it back as a reflection.



Also on the film magazine, I have used the convention of a barcode. I followed this convention because barcodes are necessary on the front cover of any magazine so that they can be scanned for purchase in the retail stores. I also followed the normal convention of placing it in the bottom right hand corner of the page so that it would be easy to find when being scanned as well as making sure that any other key features on the page were getting obstructed by it. This convention wasn't challenged because it deemed to be an unnecessary change that could in fact complicate the process if it were moved from the usual place. If most magazines have their barcodes in that position, then I will follow in their lead so I don't cause any confusion when the magazine is getting scanned.


On the movie poster I followed the convention of having the image in the centre of the page and the main bodies of text above and below it. I decided that this wasn't going to be changed from the convention because firstly I already really liked the layout, and secondly because it was the best way at delivering the information to the audience who view it. Again - like the barcode explained above - I felt that the layout was not something that had to be changed, therefore it was decided that it would be kept the same in order to appeal to as many people as possible.

Monday, 11 April 2011

Re-Edit of Final Trailer


Audience Feedback:

Audience Member 1: "this is excellent!"

Audience Member 2: "I saw this in lesson, it's great"

Audience Member 3: "It's brilliant, looks really professional, if it weren't for the name I would have thought this was actually a film!"

Audience Member 4: "The killer looks very scary, I would pay to see this in a cinema.."

Audience Member 5: "I think the shots you have used portray the horror genre very well, well done."

Audience Member 6: "It looks fantastic, I like the name of the film, it works really well with what is being shown in the footage."

Audience Member 7: "I can't believe it was done as coursework, very professional."

Audience Member 8: "I LOVE IT! Well done you guys! Especially the frame with the street light, it's gorgeous, and the way the text is clicking... super!"

Friday, 3 December 2010

Final Magazine Front Cover

Final Film Poster

Photos for Promotion Package

Below are the two photos me and my partner took on the main filming day, which will be used in our movie poster and film magazine front cover. Each photo was set up so that they would match a scene or clip of footage from the trailer, so that the audience will understand the link between the footage and photos without having to thinking too hard. There were numerous photos that we took, however we only used these two photos because we felt they were the most effective out the collection we had.

We used features from both photos and merged them together on photoshop. The protagonist was cut out of this photo, and super imposed onto the photo below. This was because the image below was too dark and didn't show any highlighting of the protagonist which we needed in order to link the trailer and posters together.

This image was chosen for the background of the poster and magazine because it showed a good contrast between light and dark features. Once both images have been been put together, they will form the background for the movie poster and the movie magazine front cover.

Initial Ideas For Front Cover


This design is very conventional of a magazine front cover in terms of where each feature is laid out and how it looks when the finished product is completed. The big, noticeable magazine name at the top of the page will easily recognizable from a distance when on the shelf. Also, I like that fact that the sub-stories and pug are on the left hand side of the page so that when the magazines are stacked on a shelf, they can still inform potential buyers about what the content of the magazine is. The headline is nicely tucked in at the bottom of the page, making it noticeable enough as well as leaving enough room for the main image on the front cover. Due to these reasons, I will be using this design for the layout of the front cover of the movie magazine.


This design is relatively similar to the design above, but it isn't as well laid out in comparison. I believe that the pug would better on the left hand side of the page, than being potentially placed over the main image and detracting from it's selling power. The sub-stories are in the right place however it would be better if they filled the first third of the page as the small gap looks odd and out of place. Finally, there is a gap underneath the headline which I feel needs to be used up with either a smaller headline or some sort of text, as the gap again looks out of place. Due to these reasons I will not be using this design for the movie magazine front cover.

This design goes back to putting most of the information on the first third of the page, which is good for when it gets stacked on a shelf. However I prefer the layout on the first design with the pug at the top of the page, which would make it more attention grabbing. Other than that, I feel that the headline really should be at the bottom of the page as the magazine name will be at the top as well and could out-shadow it. Plus the reader's eyes will be working down the page as they read, starting off with the name of the magazine, then the photo, then the headline to tell them what the photo is about. I feel that this design will not be as effective in conveying the information to the audience, therefore I will not be using this design for the front cover of the movie magazine.

Initial Ideas For Film Poster


This design is the one I prefer most out of the three initial ideas that were drawn because I believe it is able to inform the audience much easier due to the layout. This is because when the audience look at the image their eyes are drawn downwards, towards the bottom of the page. Therefore it make sense to have the film name underneath as it would be the second thing the viewer sees. This is also a convention that is commonly used in the designing of film posters, therefore I want to follow this convention in order to make the poster as appealing to the audience as possible.


This design would still be effective in giving the audience information as it still sticks to a similar layout as the design above, with just the tag-line and film title switched around. However it is more effective if the film title is at the bottom due to the way we interpret and look at different things. The credits remain in the conventional place, as this is where they are commonly positioned if being featured on the film poster. Therefore, due to a matter of preference, I will not be using this design for the film poster.


This is the design I dislike the most as I feel the main features are too cluttered at the bottom of the page. In some cases this design can work, however in my personal opinion I feel like there would be too much writing at the bottom of the page. I believe it could make the poster look uneven and untidy as there needs to be a balance between text and images, therefore I am not going to be using this design for the film poster.

Thursday, 2 December 2010

Editing Process


For the editing stages during the Main Prodution of the Trailer we made significant use of a piece of Softwarre name 'Adobe Premiere Pro' on Apple Mac. This was the introduction of a brand new piece of material which we were using so the first thing we began with was the various tools which were included, what they did and how to use them correctly so we get used to using the software.

We searched for some Music which wanted to use within Our Trailer on YouTube, once we discovered the Track we wanted we then extracted the Track through a Converter which changed the Format of the file to MP3 so it would play on the Stream of the Trailer. The first thing we done was import the Soundtrack which were going to utilise for the mainstream track of the Trailer. We done this first so that the footage could be cut accordingly to the Melody as there are moments in the Track which builds suddenly and we deemed appropriate for striking footage to be attached to it.


Along the Left Hand side of the page all the Footage and Clips are arranged in a column,
each clip is only a few seconds long depending on when the shot was cut and finished. This is part of the Video Camera Technology provided as on the Camera from when you Press Play and Stop that entire piece of Footage becomes one clip as opposed to having one long Stream of Footage which you would have to Cut and move around into a position where you want it. The clips disable this and enable you to work with the short shots that have been captured. We dragged and dropped the clips we wanted on the stream and then cut the Track using the Razor Tool appropriately. We made the decision to have the introductory images start before the Soundtrack is even heard. We used a'Green Ratings Screen' first which then using the Video Effects Tab we faded this into the following Screen which is 'D&A Productions', thus then beginning the Track. As you can see, the Track and Video Streams are on different streams so that they can all be Cut accordingly. If the beginning of the Trailer is not effective then it will lose the interest of the Audience.


We got a 'Green Screen Ratings' off of Google Images and inserted this into the Stream through importing it, this convention was appropriate to include because generally this appears at the introduction of the majority of Horror Movie Trailers and we wanted to make our Product appear as professional as possible. This is also done so that the Audience watching are aware of the Age Rating of the film so when they go to see the Film they know whether or not they will be allowed to view it, depending on their age. This is placed at the beginning of the Trailer so that Audiences are immediately aware this film may not deem appropriate for certain ages.



As we began to progress further into the Production of the Trailer we continued to add more footage, using the Razor Tool majorly we Cut and lengthened the Clips accordingly and then began positioning them in the places we felt were most appropriate where they fit best to the intense moments within the Soundtrack. When the rise action begins, we wanted to follow the conventions and made sure that the clips were not overly long otherwise the Audience would get bored and we wanted to convey as much footage we collected as possible to create variety. We done this so that we had shots which coincided with the Music perfectly making them extremely effective for the Trailer, sometimes even emitting an eerie and on edge feel, we done this so it would raise tensions within the Audience.


Using Photoshop we created the imagery for the Title and the 'Coming Soon' Screen as it was important to have continuity and have the same text for both the Title of the film and that specific screen so they interlinked. After we created them we were able to import them and treat them in the exact same way we edited the rest of the Video using the Tools provided. Using a feature which is included within Premiere Pro we utilised this to produce the caption screens for the Trailer. We did not want the same Font used for theTitle and 'Coming Soon' Screens because we wanted to differenciate them away from the rest of Trailer so they would act more iconic for the Film as opposed to the entire Trailer.


After we completed the Production of the Trailer we felt that to make it appear more Professional that we should add some Critical Praise and Ratings for the Film to urge and lure the Audience into wanting to go and see it depending on how well the Ratings appear. So, using Photoshop we created the Captions in the same fashion as we did the Title and then imported then and Cut then in according to the Soundtrack. But, for the Ratings we wanted to add a distorting effect which made them Flicker to the Music and have a Jump in the Music to make the whole thing seem eerie and distorted. So we split the Track using the Razor Tool,copied it so that the same piece of Track was doubled and placed them next to each other so make a jumping noise in the Track. We done the same with the Ratings Videostream and inserted a blank, black screen in between so it quickly flashed to black and then reverted back, this being cut in time with the Music. This same process was repeated for another Ratings Screen to add variety.

Re-Shoots

Re-Shoot Number 1:
- Wide shot of the protagonist rushing swiftly, panic inflicted past the camera and entering the house.

Location:
- Exterior of the House

Problem(s):
- Technical difficulties: Unstable Camera due to no tripod.

- Lighting difficulties: Filmed at dusk, misty.

- The quality was poor.

Re-Shoot Date:
- November 15th 2010

Re-Shoot Number 2:
- Long/Wide Shot of the Protagonist answering the door, yet she is completely unaware that there are people within her domain.

Location:
- Interior the House, the Main Hallway

In The Frame:
- Staircase, Narrow Hallway & the Front Door/Porch.

Problem(s):
- Technical Difficulties: Unstable Camera due to no tripod.

- Significant plot changes and shot re-arrangements.

- The addition of the Second antagonist.

Re-Shoot Date:
- November 15th 2010

Re-Shoot Number 3:
- Shot of the Antagonist underneath the glow of the street lamp, gradually approaching and getting closer towards the camera.

Location:
- Exterior, within the neighbourhood.

Problem(s):
- Lighting Difficulties: Daylight clashed with the glow of the Street Lamp.

- Changes in the shot.

- Limited Purposes for Shots.

- Significant plot changes, the addition of the Second Antagonist.

Re-Shoot Date:
- November 15th 2010

Re-Shoot Number 4:
- The Protagonist is hiding behind a breakfast bar. The antagonist walks slowly behind the bar scraping a knife along the counter.

Location:
- Interior, the kitchen.

Problem(s):
- Technical Difficulties: Unstable Camera due to no tripod.

- Shot and Angle changes for this specific shot.

- The addition of the Second Antagonist.

- The quality was poor.

Re-Shoot Date:
- November 15th 2010

Re-Shoot Number 5:
Hill Shot facing downwards, the Antagonists enter the scene and head towards the house where the Protagonist has just gone to.

Location:
- Exterior, a hill next to a Cul De Sac.

Problem(s):
- The Shot was filmed on a road where cars were continuely passing by which were not part of the Mise-En-Scene.

- The quality was poor.

- Lighting Difficulties: The street lamp that was illuminating the Area was not strong enough.

Re-Shoot Date:
- November 15th 2010

Re-Shoot Number 6:
- This shot is a wide shot of the Outside to see the action occur from an outsider point of view.

Location:
- Exterior of the Front Entrance.

Problem(s):
- Technical Difficulties: Unstable camera due to no tripod.

- Lighting Difficulties: The shots were difficult to film as the dusk lighting and lights clashed so the action was difficult to see.

- Shot and angle compositions needed to be significantly changed.

Re-Shoot Date:
- November 15th 2010

Re-Shoot Number 7:
- The protagonist is sat down, hears a bang and then approaches the front porch via a second door through the living room.

Location:
- Interior of the house

Problem(s):
- Technical Difficulties: Unstable Camera due to no tripod.

- More shot and Angle compositions were need for diversity,

- Original footage was poor quality.

- Changes of style.

Re-Shoot Date:

- November 15th 2010