The Shots;
The shots that we had on the original trailer did show parts of the trailer building up in a non-chronological order. However there were some parts which had invisible editing techniques, which we decided made the shot too long when it should be getting faster in the rise of action. The shot lasts from 0:24 - 0:36, and is all the majority of one shot, only broken up by the flash of another location. Due to the length of this shot, we decided that we would do some fine tuning on the start, so that the shot would start as soon as you you hear the door bang. This increases the suspense of the trailer, and is more likely to make the audience jump. On the new trailer, the shot lasts from 0:24 - 0:32, being broken up with the flash to another part in the movie. The invisible edit has been replaced with a low angled shot of the protagonist hiding in the kitchen with the antagonist walking about in the background. This diminished the issue of telling the story of the film in a chronological order.
This wasn't the only major change we made for the improvement work, we also completely redesigned the start of the trailer and panning shots. The start of the trailer always includes some sort of panning shot, which sets the location of the film. There is usually just one or two of these shots, however for the first trailer included a total of three (out of the first 4 shots). We decided to cut it down to only one pan shot, meaning that there would be a greater mystery around the location of our horror film. Out of the three shots we had, we decided to keep the one which gave off the most eerie feel. Therefore we kept the shot that showed an old sign on the village green that said, "Hertfordshire's best kept small village", this was because it was a juxtaposition with the 'Horror Genre' as they show opposite meanings. We then replaced the remaining space with a low angled shot that only showed the antagonist's legs turning round to face the camera and a blurred shot of a figure in the road. Both of these shots are more affective than the panning shots, as they build up tension at the start of the trailer and lead perfectly onto the faster sections after the caption.
The Music;
The music in the original trailer was just one whole composition, with the exception of being broken up by the sound of the heartbeats and crackled heartbeats. Originally, we thought this track was brilliant and that it fitted the trailer perfectly. It had lots of effects in the background to which we could make cuts in our footage and make it appear much more smoother. However when discussing how we could change the trailer, we realized that because the background track plays from the very start, it detracts away the scare factor from the rise & height of action. To change this issue with the music, we started exploring other ways in which we could fit music behind the start of the trailer. We didn't want to use another track, as the difference in music could make the trailer seem amateur. So instead of playing another track we came up with the idea of playing ambient music at the start to show a difference between the slow and fast parts of the trailer. The ambient music we used is a high rumbling sound which doesn't have any stabs, bangs or thuds in the background to which form any sort of beat. Over the top of this rumbling we put two electronic groans to break up the repetitiveness of the rumbling. These were both in time with the fading in an out of the clips they were played over. Also, we turned the volume of the clips up so that the rumbling would just be a noise in the background to cover up when the clip used to be quiet. The rumbling then fades out to stop as the faster-paced 'conventional' horror music is played over the top in the faster sections of the trailer.
Another part of the trailer we altered the sound on was the crackling/stuttering heartbeats at the very end, which played over the star ratings. At first, we were very pleased with this as we believed it showed something different and it contrasted to the flowing heartbeats from the sequence before. This was not to be a case, as it was pointed out that the stutters resembled the clicks when a DVD gets stuck and jumps around. Based on this new opinion, we decided to continue the flow of the heartbeat because we didn't want anyone to get confused between the "did they actually mean to put that there?" or "was that a mistake when burning it?". With the continuation of the heartbeat, the target audience will definitely know that there is no fault in the production of the trailer. Coincidentally the smoother heartbeats increase the 'scare factor' of the scream at the end, which means that more people are going to jump, than before the stutters were changed.
The Graphics;
The graphics were more of an add in to the production piece, as opposed to a change, as there weren't any in the original trailer. We thought that it would add to the tension of the trailer by enhancing the cliff-hanger on which it finishes. In the original trailer, the end of the trailer cut just after the protagonist screams, moving the trailer onto some title screens. This had a good review from the people of whom we get some feedback from, however we felt that that there could be a snappier way to end the trailer which would have a profound increase on the 'scare factor' we were aiming to achieve. After searching for ideas online, we concluded that we should put in a graphic that put an emphasis on the camera being part of the film (very much like the new Scream 4). With this is mind, we chose to include a graphic that represented a cross between television static and a broken/glitching static screen. This gave off the hint that the camera had been purposely knocked or broken by somebody in the film, reinforcing the notion that the camera is part of the mise-en-scene. As well as the increasing the scare factor of the trailer by the sudden scream and static screen, we also benefitted in the fact that the clip had it's own sound effect available to use. This is a high pitched bang followed by the crackles of the static which fades into a high pitched bleep. This perfectly takes the trailer into the fall of action and out to the final title sequences.
The Captions;
The captions were changed around for the re-edit because after a review, we thought that the size, positioning and font became an issue. When looking back over what we could improve with the caption sections, we decided that the font was a real issue for the quicker sequences. Although it matched the ancillary texts, we thought that it didn't work as well as first designed on the trailer. On the ancillary texts, the font can afford to be smaller because they are still images, therefore the target audience get a longer chance to read what is being said. However in the trailer, the small writing may prove difficult for some people to read as it flashes a lot and jumps about the the screen. Another thing that we didn't like about the original text layout was that it was positioned too far away from each other, which could confused the viewer, as the first sentence is in the very top left and the second one is in the very bottom right. Overall, it needed to be re-edited so that it was easier to read for a quick, snappy paced horror trailer.
On the caption screens at the end, we decided to change them from the selection of clicking sound effects and the quick flashes to the repeating heartbeat pattern. This was because of two reasons. Firstly, the clicks were quite loud and could make the audience jump, detracting from the 'scare-factor' at the end of the trailer. We wanted to make the ending have a profound impact on the audience, as it would be what reminds them of the trailer and will want to make them see it at the cinema. The flowing heartbeats stay in sync with the previous shots and continuously build up the tension leading up to the final shot. Secondly, because there was a black flash every time the background music stuttered/clicked, it gave a stark comparison to when DVD's jump or get stuck, or when other digital media outputs are faulty. We didn't want the target audience to think that the trailer had glitches in at the end, therefore it was another reason to why we took it out and replaced it.